APIVITA has been creating natural effective and holistic products since 1979 to promote health and beauty.
Nikos and Niki Koutsianas, both pharmacists, first met at a local Athens pharmacy in 1972, where they discovered their shared passion for nature. They were married in that very same pharmacy and together they created their first natural cosmetic products using bee products and Greek herbs.
In 1979, APIVITA was born and was the first natural cosmetics company in Greece. Its sources of inspiration are: the society and the products of the bee, the rich Greek nature and the holistic approach of Hippocrates. The name `APIVITA` means the life of the bee and it stems from the Latin words APIS (bee) and VITA (life). APIVITA`s name reflects identity and our philosophy for an organized, productive and sustainable development modeled as the society of the bee. Our logo is inspired by the Bees of Malia, a rare piece of Minoan jewelry from the 18th-17th century BC. The two bees, together, form a union, symbolizing fertility and harmony. They are also surrounded by an open circle which represents the lyre of Apollo, symbolizing devotion, sustainable development and belief in ancient Greek culture.